In Search Digital Marketing - Cornwall
Schema in search engine optimisation
Since its first inception, its role in search engine optimisation has turned into one that has become vital to successful search engine ranking.
When the correct schema markup is added to a webpage it will create a description that the search engines can read. This is an enhanced description that is known as a rich snippet.
Some SEO professionals may argue that schema does not have any affect on rankings and there is actually no evidence to support that it does have any affect on the organic search results.
However, there is so much depth in schema that each SEO would probably write markup for a page differently. That is unless they are using a very basic template or a website plugin to complete it for them.
When you take schema markup and enhance it to the levels that can be written, the results can be remarkable. In the days of instant indexing the correct schema markup could see a webpage ranked within hours.
Regardless of the different thoughts SEO's have about schema, we always write dedicated markup for the client website we are working on.